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Saturday, November 24, 2012
New Rules of Marketing, Part 1
So, you’re the owner of a dental practice and you are trying to figure out the best steps to get on to Facebook to drive new patients. It can be a daunting task...
Major advance in understanding how flu viruses replicate within infected cells
Scientists at The Scripps Research Institute (TSRI) have made a major advance in understanding how flu viruses replicate within infected cells. The researchers used cutting-edge molecular biology and electron-microscopy techniques to “see” one of influenza’s essential protein complexes in unprecedented detail. The images generated in the study show flu virus proteins in the act of self-replication, highlighting the virus’s vulnerabilities that are sure to be of interest to drug developers. The report, which appears online in Science Express on November 22, 2012, focuses on influenza’s ribonucleoprotein (RNP). RNPs contain the virus’s genetic material plus the special enzyme that the virus needs to make copies of itself.
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Specific protein may increase risk of blood-vessel constriction linked to gum disease
A protein involved in cellular inflammation may increase the risk of plaque containing blood vessels associated with inflammatory gum disease, according to new research.
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Friday, November 23, 2012
Ice Cream Magic for Vegan Lovers! | Another Recipe Makeover!
-By Hertha J. Woodruff, A.M.L.S., M.A. Here is a quick recipe for preparing banana ice cream without the fat, sugar, and additives. It is a refreshing treat for a hot summer day or for Indian summer. Never throw away another very ripe banana! Just peel, place in a freezer bag, and freeze. Use frozen bananas [...]
Source: http://www.omfdental.com/blog/2012/icecream/?utm_source=rss&utm_medium=rss&utm_campaign=icecream
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How a Positive Office Environment Helps Fearful Dental Patients
We sometimes use the terms dental fear and dental anxiety interchangeably to refer to a range of distressing emotions that occur when we think about visiting the dentist. For some, dental anxiety may elicit feelings such as unease, nervousness, and even nausea. Sufferers of dental fear experience intense feelings of distress, terror, and panic. Compassionate [...]
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Lose the fat and improve the gums, dental researchers find
Researchers found the human body is better at fighting gum disease when fat cells, which trigger inflammation, disappear.
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Hyannis Dentist Opens New State Of The Art Practice Location
Dr. Jack Massarsky is happy to be operating his practice from a brand new location containing all the latest dental technology
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Three Good Reasons Not to Offer Patient Discounts
The term “discount” makes me extremely uncomfortable especially when it is used in dentistry. Many dentists will explain that they give discounts to patients who pay in advance or to senior citizens. Giving...
Source: http://blogohj.oralhealthjournal.com/uncategorized/three-good-reasons-not-to-offer-patient-discounts
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A New Way to Get Your Dental Work Done While Traveling
Update 4/2/2012: Happy April Fools Day 2012 — Unfortunately, in-flight dentistry hasn't quite taken off yet!
Don't be surprised if during your next visit to the friendly skies you hear the faint whine of the dental drill. Two major airlines are poised to announce the addition of the DentAir program to their flight services. The program has been in its trial stage since January 1, 2012 and has met with such success that it is now being expanded throughout both airlines. After years of cost-cutting, many airlines are trying to woo back disgruntled fliers by offering extra in-flight services that cater to their frequent travelers.
I hate to be a naysayer, but I did have my doubts when I first heard about this program. I mean, dentistry in the air? But after discussing the idea with both patients and other dentists, I have to admit that being an aerodentist is actually something I could see myself doing after I graduate from dental school.
The program is currently offered on about 5% of domestic flights, as well as several international destinations. Patients can requests services while checking in online up to 24 hours in advance or they can request an appointment once they get to their gate. A full range of services are offered, including routine cleaning and exams, custom whitening trays, and restorations.
What Patients Are Saying About the DentAir Program
We all know how difficult it is to fit dental check-ups into our busy schedules nowadays. But with the addition of the DentAir program, people can fly where they need to — and get an exam on the way.
Kerri Zrisk, creator of the DentAir concept, explains, "Whether you are a business traveler or a retired couple vacationing around the world, you probably struggle to find the time to get to your dentist. With this program, the dentist comes to you. We realized that passengers already had time slots open in their schedules — the only problem was that they were flying on airplanes during these lulls in their day. So we started thinking, 'How can we get the dentists to these people?' The DentAir program naturally followed."
Phil Mitewth, DentAir Conniseur
Many patients expressed relief that they had access to dental professionals while traveling. After all, dental emergencies rarely occur at convenient times. Phil Mitewth, director of sales for Mardott International, said, "As a busy executive, I simply don't have time to go to the dentist. With my busy schedule of flights, it's easy to get my dental work done - and I have to say that there's nothing quite as exhilarating as having a root canal over the Panama Canal."
Passenger Joseph Miller was equally excited. "I couldn't wait to get caps on my badly-stained two front teeth. Getting it done in the air was awesome and I would even say it was the crowning moment of my whole vacation!"
What Dentists Are Saying About the Dental Air Program
View from DentAir Dental Chair
New York Dentist Dr. Mo Lerr, DDS stated, "Many patients are flying down to Mexico to get their dental work done at a fraction of the cost. By being an airplane dentist, I have some time to persuade them to get their dental work done in-country. I can even offer cheaper prices since there are no taxes in the friendly skies!"
Dr. Daryl B. Payne says, "A lot of my colleagues were skeptical at first, but I will always remember doing my first 'mile-high' filling. I just revved up the drill and waited. As an aerodentist, I've learned to just hold the drill in the mouth and let the turbulence guide me to the decay. It works every time, and I've never had a patient leave."
Most dentists that were interviewed said they feel like an integral part of the flight team, despite their unique role. Dr. Timothy DeKay chimed in, "Everything has gone fairly smoothly so far. One time the pilot did tell me to lay off the suction since it was decreasing cabin pressure, but other than that we've had a pretty good working relationship."
The Stewardentess: A Fulfilling Career Choice
Meredith Russell, Stewardentess
Aerodentistry, like traditional dentistry, requires specially-trained support staff. After a recent flight, I was able to meet up with long-time Delta stewardess Meredith Russell. She returned to school last year to get her dental assisting degree and has recently been certified the first stewardentess in the nation.
In our interview she mused, "Sometimes it gets really boring during the downtime after I've collected the empty drink cups and pretzel bags. I felt like there was something I was missing out on as a stewardess and I wanted more out of my career. In-flight dental assisting was just a natural extension of my duty to make everyone's flight perfect."
The Future of Dentistry
Whether aerodentistry will really take off remains to be seen. But one thing is clear: dentists are branching out and considering unconventional treatment venues. It could be the recent economic recession or just a shift away from traditional care models, but whatever the reason, dentistry is expanding to reach more people.
"It's hard to say what the next 5 or 10 years will bring, " says Dave Capitt, dean of Michigan State School of Dentistry, "but if you ask me, the future of dentistry is up in the air."
Related posts:
- OA Links: Why Is Dental Work So Expensive?
- Antibiotics Before Dental Work for Joint Replacements
- No Dental Work Is As Good As Your Natural Teeth
Source: http://feedproxy.google.com/~r/OralAnswers/~3/5UdqJyPybFc/
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Thursday, November 22, 2012
Dental plaque bacteria may trigger blood clots
Oral bacteria that escape into the bloodstream are able to cause blood clots and trigger life-threatening endocarditis. Further research could lead to new drugs to tackle infective heart disease, say scientists.
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Dried licorice root fights the bacteria that cause tooth decay and gum disease, study finds
Scientists are reporting identification of two substances in licorice -- used extensively in Chinese traditional medicine -- that kill the major bacteria responsible for tooth decay and gum disease, the leading causes of tooth loss in children and adults. In a new study, they say that these substances could have a role in treating and preventing tooth decay and gum disease.
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Dental Checkups Can Help Determine Early Detection of Diabetes
Most people go for a dental checkup for the simple reason of getting their overall oral health looked at and perhaps a professional cleaning done. But did you know, that by getting a dental checkup, can also tell you if you are becoming a diabetic? Well it can! A recent study by Columbia University College of Dental Medicine found that a pre-diabetes determination can be made by simply going to the dentist.
Columbia’s study looked at approximately 530 adults with at least one diabetes risk factor (family history of diabetes, high cholesterol, hypertension, or obesity). Each patient received a periodontal examination and a finger-stick, hemoglobin A1c test. Patients later returned for a fasting plasma glucose test, to show whether they have diabetes or pre-diabetes.
Researchers found that a basic algorithm of only two dental parameters (the number of missing teeth and percentage of deep periodontal pockets) was necessary to identify patients with unrecognized pre-diabetes or diabetes. The addition of the hemoglobin A1c test further improved the algorithm’s performance.
This study will vastly improve the prevention of Type 2 diabetes. Periodontal disease, which is an early complication of diabetes can be identified by a simple Gentle Dental checkup. To make an appointment today, call 1-888-513-7436.
Like us on Facebook – http://www.facebook.com/GentledentalFL
Follow us on Twitter – http://twitter.com/MyGentleDental
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November is Epilepsy Awareness Month
 | Each year, some 50,000 Americans die from seizures and related causes. With 375,000 Floridians and three million Americans suffering from epilepsy, it is the third most common neurological disorder in the US after Alzheimer’s and stroke. About as many people have epilepsy as have autism spectrum disorder, cerebral palsy, multiple sclerosis and Parkinson’s disease – combined. More people die yearly from seizure-related causes than die from breast cancer. November is national Epilepsy Awareness Month. Karen Basha Egozi, Chief Executive Officer of the Epilepsy Foundation of Florida (EFOF), notes that “while living with epilepsy and seizure disorders is difficult in so many ways, it is often the stigma and misunderstandings surrounding epilepsy that most hinders our communities’ efforts to recognize and come to grips with this widespread and devastating disorder.” During November, EFOF is holding a series of events aimed at educating Floridians about this neurological condition, while also raising funds to benefit those living with epilepsy. In addition, supporters throughout the state are encouraged to hold private dinners in their homes to raise funds. As a proud sponsor of the Epilepsy Foundation of Florida, Gentle Dental encourages everyone to learn more about this condition and to get involved. Together we can make a difference. For more information, visit www.EpilepsyFLA.org or call 877-553-7453. |
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Eau Claire Dentist Offers New Patient Special
Dr. Chris Poss is excited to be featuring a special offer for new patients that decide to come in for an appointment at his practice.
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Teeth Friendly Thanksgiving Food
Thanksgiving is such a special celebration holiday for the Americans, but this is also an occasion of eating too much and eating the wrong foods which are not oral health friendly.
Source: http://worldental.org/nutrition/teeth-friendly-thanksgiving-food/9020/
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Wednesday, November 21, 2012
Marketing a New Dental Practice
Answer: First, you need a logo and brand – what do you want people to think of when they see your logo or advertisements? Then you need a website and community/health blog. Publish blog posts once a week, minimum.
From there, you need to come up with a marketing calendar for the year, by month. I can help you with this, but in general, you want to look at local, city, and school events, holidays and seasons, national health month observances, and fill in the blanks with services you want to promote.
Then plan your involvement. Make an editorial calendar for the blog that correlates with your marketing plans, by month. Here’s a Monthly Marketing Template to get you started. Amend it however you like!
Be sure to acquire patient emails and send out a monthly email blast, as well.
Depending on budget and goals, you can also entertain the idea of direct mail, print advertising, and (if your dental office is family oriented) sports team sponsorships.
Dental Marketing Consultation
If you’d like to discuss community involvement and getting more new patients in 2013, let’s work on a plan! Call Modern Dental Practice Marketing today at 972-781-8861 for a complimentary internet presence consultation. We’ll evaluate your website and other online properties, as well as local listings, social networking profiles, and maps listings.
Related posts:
- Balance and Harmony in Dental Marketing
- 10 Practical Tips for Your 2012 Dental Practice Marketing Plan
- Want the Most Out of Dental Marketing? Give the People What They Want.
Source: http://moderndentalmarketing.com/2012/10/marketing-a-new-dental-practice/
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Saliva test could dramatically increase detection of oral cancer
Scientists are working to create a simple, cost-effective saliva test to detect oral cancer, a breakthrough that would drastically improve screening and result in fewer people dying of the world's sixth most common cancer.
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What’s the Best Mouthwash for Bad Breath?
Many people have turned to mouthwash to try to curb their oral odor, but does mouthwash really help fight bad breath? If so, which one is the best?
Mouthwash Can Fight Bad Breath
Many mouthwashes used to simply provide a strong, pleasant aroma to cover up bad breath. As time passed, mouthwash manufacturers began adding certain ingredients to their mouthwashes to help fight bad breath.
Today, there are many varieties of mouthwash available. Although most of them have flavors that would appear to freshen your breath, only mouthwashes that contain certain ingredients are able to help fight bad breath.
Researchers wanted to find out whether or not mouthwashes actually helped fight bad breath. The following quote is from a systematic review that combined the results of five different studies to determine the following:
"This review, which included five trials (293 participants), found that there is some evidence that mouthrinses containing antibacterial agents such as chlorhexidine and cetylpyridinium chloride or those containing chlorine dioxide and zinc can to some extent reduce the unpleasant odour but the use of mouthrinses containing chlorhexidine resulted in noticeable but temporary staining of the tongue and teeth."
As long as the mouthwash contains an antibacterial agent such as chlorhexidine or cetylpyridinium chloride (CPC) or zinc and/or chlorine dioxide, it may be able to fight bad breath.
Before trying a mouthwash to control your bad breath, try one of these five methods to find out if you have bad breath and then try to find out what is causing your bad breath by learning about some common causes of bad breath.
Which Mouthwash Is Best for Bad Breath?
In the United States, mouthwashes containing chlorhexidine are only available by prescription. The only antibacterial that this review found to be effective against bad breath that is also available over the counter in the United States is CPC. CPC in combination with zinc can be found in many mouthwashes.
Breath Rx mouthwash can fight bad breath
This BreathRx mouthwash from Amazon contains CPC as well as zinc to neutralize bad breath-causing volatile sulfur compounds. Crest Pro Health mouthwashes are another alternative, but they have been the target of some rather negative reviews.
You may be wondering where other mouthwash products such as Listerine fit in. Listerine contains a variety of essential oils that decrease bad breath. Although Listerine was shown to decrease bad breath in many of the studies that were reviewed, products containing an antibacterial along with zinc were shown to do a better job at fighting bad breath.
Is Mouthwash the Best Method of Fighting Bad Breath?
Although many people use mouthwash because it is easy to simply rinse their mouth out, there are other ways of fighting bad breath. Good oral hygiene along with cleaning your tongue has been shown to reduce bad breath. Getting rid of the pl
Do you have any questions or comments about mouthwash and bad breath? Leave your comments below. Thanks for reading!
Related posts:
- How To Know If You Have Bad Breath: 5 Easy Ways
- Cleaning Your Tongue Can Get Rid of Bad Breath
- Get Rid of Bad Breath By Eating These 12 Foods
Source: http://feedproxy.google.com/~r/OralAnswers/~3/Zvp5aa-n4tM/
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The Exclusive: Custom Dental Marketing Management
Does your dental practice need a marketing manager?
For the dental professional who prefers to outsource all marketing, MDPM offers a program that includes blog posts, social networking integration, weekly SEO evaluation and strategic targeting, Google Places management, reputation management, and telephone consulting, as needed. You will have your own marketing consultant and copywriter, focused solely on your business 40 hours per month, under the direction and management of MDPM. You will enjoy freedom from the responsibility of human resources, benefits, payroll, payroll taxes, and management of your marketing specialist.
How does the plan work? We call it The Exclusive, and it starts with a consultation about your in-office and Internet marketing.
Step One: Strategic In-Office Marketing Plan
- Branding consulting
- Complete marketing plan and goal setting
- 12-month agenda
- Staff training
- In-office promotions
- Event consulting
- Testimonial acquisition
- Referral programs
- Monthly consulting call
Step Two: Strategic Internet Marketing Plan
- Weekly marketing plan that your MDPM content manager executes
- Editorial calendar for publication
- Weekly SEO review & revision
- Targeted backlinking strategy
- Targeted Social Networking strategy
Also Included
- Website & email hosting
- Website updates as requested
- Custom blog posts 3x/wk
- Monthly patient e-blasts with data tracking
- Social networking management
- Google places management
- Reputation management
- Ad negotiation with publications
- Print marketing consultation
- New copy to website
- Press releases
- Articles
- Backlink development
- After-hours calls by appointment
- Staff training as needed
Step Three: Measure and Revise
Throughout the process, we will measure and revise your marketing strategy, both for your in-office and Internet plans. Along with our extensive experience in dental marketing, we use the following measurement and strategizing tools for hard numbers and gauging success:
- Google Analytics
- Google Webmaster Tools
- WordPress Analytics
- Google Adwords Keyword Tool
- Facebook Insights
- MyEmma Email Tracking Data
Don’t let marketing your dental practice take the back seat, or your new patient numbers will suffer! Call MDPM today at 972-781-8861 to discuss the future of your practice. We’ll pave the way for your success in 2013!
Related posts:
- Small Business Social Media Management with a KISS
- A Custom Dental Website Will Change Your Game
- Customer Service is the New Marketing & Reputation Management
Source: http://moderndentalmarketing.com/2012/11/dental-marketing-management/
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Joint failures potentially linked to oral bacteria
The culprit behind a failed hip or knee replacements might be found in the mouth. DNA testing of bacteria from the fluid that lubricates hip and knee joints had bacteria with the same DNA as the plaque from patients with gum disease and in need of a joint replacement.
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