This website was designed around a gorgeous photo of the dentist's office, and notice that the doctors' casual headshots are in the sidebar for a very personal touch.
Our website designer, Annie, conducted a brief, non-scientific survey to determine which dental website elements are most important to consumers. Her findings are in line with what dentists and dental consultants know to be true. However, adding these features to your website will require a little time and work.
- Real pictures of the dentist, staff and office. Consumers in the market for a new dentist want to see the professionals that they will entrust with their oral health, and they also want to become familiar with the office before visiting. Stock photography is usually fine on services pages, but on the homepage, photos of the staff and office make a dentist’s website personal, custom, and welcoming. In addition, a street view (photo of the front of the building) can be very helpful on the map/contact page. An SEO-friendly, smart-phone/tablet-friendly plugin can rotate pictures, though some people prefer still images. With a custom dental website, the choice is up to you. If you can’t decide, our design experts will be happy to advise you.
Here are some tips about taking photos for your website.
- TESTIMONIALS! This is one of the most powerful marketing tools. Research shows, 70% of people put faith in online testimonials. Modern technology refers to testimonials as “word of mouse,” a new spin on “word of mouth” advertising. If you have positive reviews from patients, and you are not a Texas dentist (where testimonials in advertising is taboo), use them on your website. If you have the time, try to accumulate pictures of your patients who have written testimonials. These can be used in a smile gallery or sprinkled throughout the website’s dental services pages.
Here are some tips about testimonials and reputation management.
- People want easy access to financing information. Of course, we don’t want to over-advertise on the homepage making it look “spammy,” nor do we want to focus on finances. Your service, education, and expertise should be showcased on your website. In the sidebar of your website, add a small button that links to a page with a succinct description of what to expect at a first visit, including financing and payment options. You can include PDF registration forms here, as well. While every dentist wants rich patients for whom money is not an issue, the truth is, most general dentists cater to a range of patients – and a wide scope of target patients keeps the schedule full. With sophistication and professionalism, explaining financial options is an important addition to dental websites.
If you’re in the market for a new dental website, or you need a stronger presence on Google, call Modern Dental Practice Marketing today. We’ll consult with you regarding your brand and image, as well as your overall marketing plan, Internet marketing strategy, and current SEO and Google rankings. MDPM has provided dental marketing to dentists across the United States and in Canada, Australia, and the UK. With personal attention, we can apply our expertise and knowledge to your marketing plan, so that you can fill your schedule with the right kind of patients. Call 972-781-8861 today to talk with Jill about your dental practice’s future.
Related posts:
- Dental Marketing: MDPM’s Dental Website Packages
- Do you need to transfer your dental website? Modern Dental Marketing can help!
- Dental Marketing: Improving Your Dental Website
Source: http://moderndentalmarketing.com/2012/08/dental-website-design-marketing/
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