Source: http://blogohj.oralhealthjournal.com/uncategorized/what-will-you-do-without-dental-insurance
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Wednesday, October 31, 2012
What Will You Do Without Dental Insurance?
Dental insurance is changing and within the next few years dental offices will not be allowed to accept assignment, even if they want to. Insurance companies want to deal with the subscriber only...
America’s Shocking Dental Problem
The fact that dental care is unaffordable to most US citizens is already a sort of a cliché.
Source: http://worldental.org/dental-news/americas-shocking-dental-problem/8680/
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Evidence that new biomimetic controlled-release capsules may help in gum disease
Scientists are trying to open a new front in the battle against gum disease, the leading cause of tooth loss in adults and sometimes termed the most serious oral health problem of the 21st century. They have developed a new treatment approach.
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Dental Implants vs. False Teeth
As high end procedures lower in price many patients are frequently using dental implants to repair damages, rather than using more traditional treatment methods such as dentures. But what exactly are dental implants? And what makes them so different from false teeth? Here are some answers on the differences and what may help in making your decision for achieving the perfect smile.
While many people continue to wear dentures with comfort, implants are now considered the preferred treatment for replacing lost teeth. The procedure is also pretty straightforward. A Gentle Dental oral surgeon places a titanium screw in the jaw bone, and prosthetic teeth are secured to the implant. It takes five to eight months to fix the prosthetic tooth onto the implant.
Dentures on the other hand take several appointments over the course of three to six weeks. In the first appointment, impressions of the jaw and tooth structure are taken. Wax or plastic molds are then created and tried on before a final cast is made.
Over time dentures are likely to loosen as your gums and jaw structure change with aging. This can cause the denture to move as well as cause clicking sounds when you eat or speak. The ability to chew is also greatly reduced compared with natural teeth.
Dental implants, on the other-hand are very stable thanks to their root-like portion which fits into the bone socket. People who have implant-supported artificial teeth can chew efficiently and very rarely need the implants replaced. With proper care, they can last a lifetime.
From reading the above you would think it is a “no brainer”, that the choice would be implants over dentures. But that isn’t always the case. Diabetics and smokers are usually recommended alternative treatments to implants as osseo-integration can take longer. That is because many of these types of patients are likely to have a weak jaw line needed to support them.
Dentures may also be the preferred treatment when a patient has lost many or all of your teeth, and are considered a more affordable alternative for patients suffering from tooth decay, periodontal disease, ageing or tooth damage.
To help determine which method is the right one for you to achieve your perfect smile, call your local Gentle Dental office at 1-888-513-7436.
Like us on Facebook – http://www.facebook.com/GentledentalFL
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Dental Suction: Why Dentists Use a Suction
A reader named Jeanny recently emailed me the following questions:
Why is it necessary to suction after local anesthetic?
Why is it necessary to suction when doing a filling?
Can blood be involved in both of the above procedures?
I'll answer the first two questions later on in this article. In response to the last question, blood can be involved when giving anesthetic and doing fillings, but many times it is not.
First, let's talk about the two main types of suctions that dentists routinely use.
The Two Main Types of Dental Suctions
There are two main types of dental suctions that dentists use: the saliva ejector and the high volume suction.
The saliva ejector does exactly what its name implies; it sucks saliva out of the mouth. This is the suction pictured at the upper right of this article. Many times dentists will have the patient close down on this suction so that it can suction away any remaining saliva in the patient's mouth.
The other main type of dental suction that we use is the high volume suction. This suction is so strong that the dental assistant simply holds it close to where the dentist is working and it will suck away any nearby debris, much like a strong vacuum cleaner can suck away crumbs without actually touching them.
You can see the high volume dental suction pictured below - try to pardon the lack of glove use by that dentist!
Why Dentists Use a Dental Suction
Now that the introductions are over, let's talk about some of the different reasons why dentists will use a suction.
For Patient Comfort
Keeping the patient comfortable is a high priority. In response to Jeanny's question, we suction after giving anesthetic because the anesthetic has a bitter taste, and most patients prefer to rinse out with water and use the saliva ejector. Also, if the anesthetic sits in the back of your mouth for too long, it may start to slightly numb the back of your mouth and could give the patient a gagging sensation.
We will also use the suction to make sure that you don't get too much water in your mouth while we are working.
To Clean Away Any Excess Dental Materials
When a dental hygienist cleans and polishes your teeth, you can get a lot of cleaning paste in your mouth. We use the suction to help clean all of that away. Also, when dentists are do amalgam fillings, pieces of the soft amalgam can sometimes fall away from the tooth surface. We use the suction to help whisk them away.
To Keep The Tooth Dry
During some procedures, such as white fillings, it is important that the tooth stay clean and dry. The suction helps keep the tooth dry by sucking away any saliva, blood, and water that may have accumulated around the tooth. If the cavity went below the gum-line, then it's pretty likely that the gums will bleed during the filling.
To Help the Dentist See
As I mentioned in a previous article about the dental drill, the drill that dentists use to do fillings sprays out a lot of water to keep the tooth cool and clean. Unfortunately, that water can quickly build up in the mouth and get on the dental mirror. In order to ensure that the dentist can see the tooth while working on it, it's necessary to use the high volume suction to suck away all of that debris.
Those are the four main reasons that I came up with as to why dentists use the dental suction. In conclusion, let's take a look at a question that I asked my dental hygienist as a child.
Where Does The Stuff Go After It's Sucked Away?
I remember sitting in the dental chair in Dr. Arnold's office as a child wondering what happens to all of the stuff that gets sucked down the suction. Maybe I was hoping that the tooth fairy would somehow be able to save the bad part of my baby tooth that the dentist removed and put it back together once my tooth fell out. After gathering up the courage to ask, I think I was slightly disappointed by the answer.
After your saliva, tooth debris, etc. gets sucked away, it travels through the suction line to a vacuum separator that will separate out any solids. After that, your spit makes a journey down the pipes and into the sewer system.
It is now recommended that dentists install amalgam separators in their suction lines to separate out any dental amalgam and keep it from getting into the public sewer systems.
Questions?
Do you have any questions about why dentists use suction? Leave a comment below and I'll try to get back to you. Thanks for reading!
Related posts:
- Rubber Dental Dams: What They Are and Why Dentists Use Them
- Why Do I Need a Filling? Six Reasons Why Dentists Do Fillings
- Why Dentists Take Dental X-Rays
Source: http://feedproxy.google.com/~r/OralAnswers/~3/mAT_akibDxY/
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Are Multiple Websites Good for Dentists’ SEO?
This topic is widely debated in SEO circles, and I want our clients to understand both sides of the argument, as well as why MDPM promotes microsites as a beneficial SEO strategy for dentists.
Our reasons for believing in microsites are based not on hearsay, but on experience. Many of our dentists have multiple microsites, and they’re doing very well on Google and other search engines. First, though, I need to say that the term “microsite” means different things to different people.
At MDPM, we define “microsite” as a mini-website focused on one niche, usually a service, that a doctor wants to promote. The dental microsite has multiple pages of well optimized, original, informational text about the service. In addition, the keyword strategy for a microsite is not the same as that of a website. We focus on various forms of a main keyword, as well as long-tail versions of the phrase. Another point is, because we build our microsites on WordPress, integrating a blog is easy. Blogs help any website or microsite SEO because they update the content on the site regularly, which Google likes. With all these good points, why the controversy?
The Debate Over Microsites
Some of the reasons against microsites include, Google knows when multiple websites are hosted on the same server and owned by the same company. Sites beyond the first may not get as much attention by Google. This is not proven, but some experts believe it to be true.
Reciprocal links, that is links from one site to another and vice versa, are not ideal for SEO, per Google. While this is true, deep linking keyword phrases to related content – not arbitrary content – is beneficial. This goes beyond simple reciprocal links, linking one homepage to another. We’re linking blogs to related blogs and webpages. Google values this.
Experts also believe that by building microsites, you must thin out your time spent on your overall SEO marketing and thus, you cannot work on your main site as much as you should. If an individual is trying to manage all of his or her online marketing, microsites can be overwhelming. However, when a professional Internet marketing company manages the workload and SEO research on your behalf, you can have the best of all worlds.
Strategy for a Great SEO Microsite
Each microsite should be optimized, monitored, and added to when necessary, and having a blog on a microsite is a great way to keep the content fresh. Google appreciates good information. If your microsites provide original text and useful patient education, they should rank well on search engines. However, in addition to your microsite maintenance, your main site should be monitored, optimized, and grown over time. Adding pages to your main site quarterly, and updating it as necessary to accurately reflect what’s going on in your dental practice, are great ideas for SEO.
Microsites are great for special events, special promotions, and niche services. A general dentist who wants to target dental implant patients would be wise to build a microsite on dental implants. Having a blog on the microsite is an even better strategy.
In short, microsites are not for everyone, and they aren’t beneficial to every industry. Dentists, however, are well served by quality microsites.
If you’d like to discuss microsites with a professional dental marketing firm, call MDPM today at 972-781-8861.
Related posts:
- Why Dentists Need Two or More Websites
- How Important Is Social Networking for Dentists?
- For Dentists Who Want to be Number One on Google
Source: http://moderndentalmarketing.com/2012/10/are-multiple-websites-good-for-dentists-seo/
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Tuesday, October 30, 2012
Free Dental Work this Halloween
On October 31, local residents from Baltimore and Washington D.C. will be able to participate at a free dental work day.
Source: http://worldental.org/free-dental/free-dental-work-halloween/8666/
Are Multiple Websites Good for Dentists’ SEO?
This topic is widely debated in SEO circles, and I want our clients to understand both sides of the argument, as well as why MDPM promotes microsites as a beneficial SEO strategy for dentists.
Our reasons for believing in microsites are based not on hearsay, but on experience. Many of our dentists have multiple microsites, and they’re doing very well on Google and other search engines. First, though, I need to say that the term “microsite” means different things to different people.
At MDPM, we define “microsite” as a mini-website focused on one niche, usually a service, that a doctor wants to promote. The dental microsite has multiple pages of well optimized, original, informational text about the service. In addition, the keyword strategy for a microsite is not the same as that of a website. We focus on various forms of a main keyword, as well as long-tail versions of the phrase. Another point is, because we build our microsites on WordPress, integrating a blog is easy. Blogs help any website or microsite SEO because they update the content on the site regularly, which Google likes. With all these good points, why the controversy?
The Debate Over Microsites
Some of the reasons against microsites include, Google knows when multiple websites are hosted on the same server and owned by the same company. Sites beyond the first may not get as much attention by Google. This is not proven, but some experts believe it to be true.
Reciprocal links, that is links from one site to another and vice versa, are not ideal for SEO, per Google. While this is true, deep linking keyword phrases to related content – not arbitrary content – is beneficial. This goes beyond simple reciprocal links, linking one homepage to another. We’re linking blogs to related blogs and webpages. Google values this.
Experts also believe that by building microsites, you must thin out your time spent on your overall SEO marketing and thus, you cannot work on your main site as much as you should. If an individual is trying to manage all of his or her online marketing, microsites can be overwhelming. However, when a professional Internet marketing company manages the workload and SEO research on your behalf, you can have the best of all worlds.
Strategy for a Great SEO Microsite
Each microsite should be optimized, monitored, and added to when necessary, and having a blog on a microsite is a great way to keep the content fresh. Google appreciates good information. If your microsites provide original text and useful patient education, they should rank well on search engines. However, in addition to your microsite maintenance, your main site should be monitored, optimized, and grown over time. Adding pages to your main site quarterly, and updating it as necessary to accurately reflect what’s going on in your dental practice, are great ideas for SEO.
Microsites are great for special events, special promotions, and niche services. A general dentist who wants to target dental implant patients would be wise to build a microsite on dental implants. Having a blog on the microsite is an even better strategy.
In short, microsites are not for everyone, and they aren’t beneficial to every industry. Dentists, however, are well served by quality microsites.
If you’d like to discuss microsites with a professional dental marketing firm, call MDPM today at 972-781-8861.
Related posts:
- Why Dentists Need Two or More Websites
- How Important Is Social Networking for Dentists?
- For Dentists Who Want to be Number One on Google
Source: http://moderndentalmarketing.com/2012/10/are-multiple-websites-good-for-dentists-seo/
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American Dental Association Installs President and President-elect
2012-2013 President Dr. Robert A. Faiella, President-Elect Dr. Charles H. Norman III CHICAGO, Oct. 23, 2012 (GLOBE NEWSWIRE) — The American Dental Association (ADA) today installed Robert A....
Read the rest @ The Dental Implant Blog 
Read the rest @ The Dental Implant Blog
Source: http://feedproxy.google.com/~r/TheDentalImplantBlog/~3/zJjhNpND0hw/
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Free Dental Treatment Scheduled for Needy Adults
On November 17th, O’Fallon will become the host of a free dental treatment day offered by a local dental practice.
Source: http://worldental.org/free-dental/free-dental-treatment-scheduled-needy-adults/8659/
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Business Systems to Support Implant Dentistry for General Practioners
Do implants play an important role in the growth of your general practice? Do you have an action plan to reach your objectives? How many of your patients are completely or partially edentulous?...
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Monday, October 29, 2012
Oral bacteria enables breaking bond on blood vessels to allow invaders in
A common oral bacteria, Fusobacterium nucleatum, acts like a key to open a door in human blood vessels and leads the way for it and other bacteria like Escherichia coli to invade the body through the blood and make people sick, according to dental researchers.
Advanced training centre for London’s dentists to be opened in Harrow
A new centre to train the capital’s dentists is due to be unveiled at Northwick Park Hospital.The Northwick Park Dental Education Centre, based at the hospital in Watford Road, will open next week with state-of-the-art technology to help budding dentists learn new skills and improve care…
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10 Tips for Parents of Kids Who Resist Having Their Teeth Brushed
Chasing a defiant toddler around with a toothbrush is more likely to end in smears of toothpaste on the furniture and a tiny mouth that refuses to open than an effective lesson in...
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Sugar Posttest & Sugar Shock!, Part III of III
-By Hertha J. Woodruff, A.M.L.S., M.A. ¡Hola! From Punta Cana, Dominican Republic I am here in the Caribbean with my husband at the Paradisus Punta Cana Resort for a destination wedding of a family friend. The temperature is in the high 80s combined with moist, sea breezes. The ocean waters are turquoise. White, [...]
Source: http://www.omfdental.com/blog/2012/sugarshock/?utm_source=rss&utm_medium=rss&utm_campaign=sugarshock
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Sunday, October 28, 2012
Fried Corn Makeover Recipe for Vegan Lovers
-By Hertha J. Woodruff, A.M.L.S., M.A. The 4th of July holiday week would not be complete without fresh, shucked corn. Fresh corn has been one of my favorite side dishes since I was a young child. My family built a summer cottage in the 1960s on Lake Erie in Wheatley, Ontario, Canada, near Point [...]
Source: http://www.omfdental.com/blog/2012/friedcorn/?utm_source=rss&utm_medium=rss&utm_campaign=friedcorn
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Short-term intestinal parasite infection triggers specific cytokines that can prevent the development of type 1 diabetes
Short-term infection with intestinal worms may provide long-term protection against type I diabetes (TID), suggests a new study. The incidence of TID is relatively low in developing countries. One explanation for this phenomenon is the prevalence of chronic intestinal worm infections, which dampen the self-aggressive T cells that cause diabetes and other autoimmune diseases.
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Cash For Candy: Local Alpharetta Dentist Takes a Stand Against Sweets this Halloween
Dr. Leo Yelizarov of Jones Bridge Dental Care is leading this anti-decay movement by giving away dollars in exchange for cavity-provoking candy.
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Healthy smiles for Cleveland kids
Healthy teeth affect overall health but in urban school districts like Cleveland, many children don’t have the opportunity to see a dentist.That’s where the free Healthy Smiles program fills a gap. Senior Health Correspondent Monica Robins tells us why at-risk kids may fall through the cracks.Alja Austin is a seventh grader who has taken advantage of the Healthy Smiles program since second grade.Dentistry students from Case Western Reserve University’s School of Dentistry not only put protective sealant on kids’ teeth, the program also finds dentists for those in need to be treated for free…
Source: http://www.dentapress.com/headlines/4655-healthy-smiles-for-cleveland-kids.html
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Free Dental Treatment Scheduled for Needy Adults
On November 17th, O’Fallon will become the host of a free dental treatment day offered by a local dental practice.
Source: http://worldental.org/free-dental/free-dental-treatment-scheduled-needy-adults/8659/
Saturday, October 27, 2012
Centreville Dentist Provides Teeth Whitening Special
Drs. Moeiz Koshki and Mohsen Ghanbari are providing a special deal on Zoom! in-office whitening and customized take-home whitening kits
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A New Way to Get Your Dental Work Done While Traveling
Update 4/2/2012: Happy April Fools Day 2012 — Unfortunately, in-flight dentistry hasn't quite taken off yet!
Don't be surprised if during your next visit to the friendly skies you hear the faint whine of the dental drill. Two major airlines are poised to announce the addition of the DentAir program to their flight services. The program has been in its trial stage since January 1, 2012 and has met with such success that it is now being expanded throughout both airlines. After years of cost-cutting, many airlines are trying to woo back disgruntled fliers by offering extra in-flight services that cater to their frequent travelers.
I hate to be a naysayer, but I did have my doubts when I first heard about this program. I mean, dentistry in the air? But after discussing the idea with both patients and other dentists, I have to admit that being an aerodentist is actually something I could see myself doing after I graduate from dental school.
The program is currently offered on about 5% of domestic flights, as well as several international destinations. Patients can requests services while checking in online up to 24 hours in advance or they can request an appointment once they get to their gate. A full range of services are offered, including routine cleaning and exams, custom whitening trays, and restorations.
What Patients Are Saying About the DentAir Program
We all know how difficult it is to fit dental check-ups into our busy schedules nowadays. But with the addition of the DentAir program, people can fly where they need to — and get an exam on the way.
Kerri Zrisk, creator of the DentAir concept, explains, "Whether you are a business traveler or a retired couple vacationing around the world, you probably struggle to find the time to get to your dentist. With this program, the dentist comes to you. We realized that passengers already had time slots open in their schedules — the only problem was that they were flying on airplanes during these lulls in their day. So we started thinking, 'How can we get the dentists to these people?' The DentAir program naturally followed."
Phil Mitewth, DentAir Conniseur
Many patients expressed relief that they had access to dental professionals while traveling. After all, dental emergencies rarely occur at convenient times. Phil Mitewth, director of sales for Mardott International, said, "As a busy executive, I simply don't have time to go to the dentist. With my busy schedule of flights, it's easy to get my dental work done - and I have to say that there's nothing quite as exhilarating as having a root canal over the Panama Canal."
Passenger Joseph Miller was equally excited. "I couldn't wait to get caps on my badly-stained two front teeth. Getting it done in the air was awesome and I would even say it was the crowning moment of my whole vacation!"
What Dentists Are Saying About the Dental Air Program
View from DentAir Dental Chair
New York Dentist Dr. Mo Lerr, DDS stated, "Many patients are flying down to Mexico to get their dental work done at a fraction of the cost. By being an airplane dentist, I have some time to persuade them to get their dental work done in-country. I can even offer cheaper prices since there are no taxes in the friendly skies!"
Dr. Daryl B. Payne says, "A lot of my colleagues were skeptical at first, but I will always remember doing my first 'mile-high' filling. I just revved up the drill and waited. As an aerodentist, I've learned to just hold the drill in the mouth and let the turbulence guide me to the decay. It works every time, and I've never had a patient leave."
Most dentists that were interviewed said they feel like an integral part of the flight team, despite their unique role. Dr. Timothy DeKay chimed in, "Everything has gone fairly smoothly so far. One time the pilot did tell me to lay off the suction since it was decreasing cabin pressure, but other than that we've had a pretty good working relationship."
The Stewardentess: A Fulfilling Career Choice
Meredith Russell, Stewardentess
Aerodentistry, like traditional dentistry, requires specially-trained support staff. After a recent flight, I was able to meet up with long-time Delta stewardess Meredith Russell. She returned to school last year to get her dental assisting degree and has recently been certified the first stewardentess in the nation.
In our interview she mused, "Sometimes it gets really boring during the downtime after I've collected the empty drink cups and pretzel bags. I felt like there was something I was missing out on as a stewardess and I wanted more out of my career. In-flight dental assisting was just a natural extension of my duty to make everyone's flight perfect."
The Future of Dentistry
Whether aerodentistry will really take off remains to be seen. But one thing is clear: dentists are branching out and considering unconventional treatment venues. It could be the recent economic recession or just a shift away from traditional care models, but whatever the reason, dentistry is expanding to reach more people.
"It's hard to say what the next 5 or 10 years will bring, " says Dave Capitt, dean of Michigan State School of Dentistry, "but if you ask me, the future of dentistry is up in the air."
Related posts:
- OA Links: Why Is Dental Work So Expensive?
- Antibiotics Before Dental Work for Joint Replacements
- No Dental Work Is As Good As Your Natural Teeth
Source: http://feedproxy.google.com/~r/OralAnswers/~3/5UdqJyPybFc/
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Are Multiple Websites Good for Dentists’ SEO?
This topic is widely debated in SEO circles, and I want our clients to understand both sides of the argument, as well as why MDPM promotes microsites as a beneficial SEO strategy for dentists.
Our reasons for believing in microsites are based not on hearsay, but on experience. Many of our dentists have multiple microsites, and they’re doing very well on Google and other search engines. First, though, I need to say that the term “microsite” means different things to different people.
At MDPM, we define “microsite” as a mini-website focused on one niche, usually a service, that a doctor wants to promote. The dental microsite has multiple pages of well optimized, original, informational text about the service. In addition, the keyword strategy for a microsite is not the same as that of a website. We focus on various forms of a main keyword, as well as long-tail versions of the phrase. Another point is, because we build our microsites on WordPress, integrating a blog is easy. Blogs help any website or microsite SEO because they update the content on the site regularly, which Google likes. With all these good points, why the controversy?
The Debate Over Microsites
Some of the reasons against microsites include, Google knows when multiple websites are hosted on the same server and owned by the same company. Sites beyond the first may not get as much attention by Google. This is not proven, but some experts believe it to be true.
Reciprocal links, that is links from one site to another and vice versa, are not ideal for SEO, per Google. While this is true, deep linking keyword phrases to related content – not arbitrary content – is beneficial. This goes beyond simple reciprocal links, linking one homepage to another. We’re linking blogs to related blogs and webpages. Google values this.
Experts also believe that by building microsites, you must thin out your time spent on your overall SEO marketing and thus, you cannot work on your main site as much as you should. If an individual is trying to manage all of his or her online marketing, microsites can be overwhelming. However, when a professional Internet marketing company manages the workload and SEO research on your behalf, you can have the best of all worlds.
Strategy for a Great SEO Microsite
Each microsite should be optimized, monitored, and added to when necessary, and having a blog on a microsite is a great way to keep the content fresh. Google appreciates good information. If your microsites provide original text and useful patient education, they should rank well on search engines. However, in addition to your microsite maintenance, your main site should be monitored, optimized, and grown over time. Adding pages to your main site quarterly, and updating it as necessary to accurately reflect what’s going on in your dental practice, are great ideas for SEO.
Microsites are great for special events, special promotions, and niche services. A general dentist who wants to target dental implant patients would be wise to build a microsite on dental implants. Having a blog on the microsite is an even better strategy.
In short, microsites are not for everyone, and they aren’t beneficial to every industry. Dentists, however, are well served by quality microsites.
If you’d like to discuss microsites with a professional dental marketing firm, call MDPM today at 972-781-8861.
Related posts:
- Why Dentists Need Two or More Websites
- How Important Is Social Networking for Dentists?
- For Dentists Who Want to be Number One on Google
Source: http://moderndentalmarketing.com/2012/10/are-multiple-websites-good-for-dentists-seo/
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Premature children have smaller teeth, research suggests
The size of teeth in premature children is smaller than that of children who were full-term, according to a new study.
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What to Think About When Considering a Smile Makeover, Part Two
By Charles W. Martin, DDS Getting Your Smile Back Through Cosmetic Dentistry For many, getting their smile back fills them up in a way that they never thought possible. It literally changes their life. It affects their work, their love life, and their relationships with friends and family. But the biggest change is how they [...]
Source: http://www.richmondsmilecenter.com/blog/2012/10/24/richmond-smile-makeover-part-two/
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Marketing a New Dental Practice
Question: How can a new dental office get acknowledgement in the community? Where do they start with marketing?
Answer: First, you need a logo and brand – what do you want people to think of when they see your logo or advertisements? Then you need a website and community/health blog. Publish blog posts once a week, minimum.
From there, you need to come up with a marketing calendar for the year, by month. I can help you with this, but in general, you want to look at local, city, and school events, holidays and seasons, national health month observances, and fill in the blanks with services you want to promote.
Then plan your involvement. Make an editorial calendar for the blog that correlates with your marketing plans, by month. Here’s a Monthly Marketing Template to get you started. Amend it however you like!
Be sure to acquire patient emails and send out a monthly email blast, as well.
Depending on budget and goals, you can also entertain the idea of direct mail, print advertising, and (if your dental office is family oriented) sports team sponsorships.
Dental Marketing Consultation
If you’d like to discuss community involvement and getting more new patients in 2013, let’s work on a plan! Call Modern Dental Practice Marketing today at 972-781-8861 for a complimentary internet presence consultation. We’ll evaluate your website and other online properties, as well as local listings, social networking profiles, and maps listings.
Related posts:
- Balance and Harmony in Dental Marketing
- 10 Practical Tips for Your 2012 Dental Practice Marketing Plan
- Want the Most Out of Dental Marketing? Give the People What They Want.
Source: http://moderndentalmarketing.com/2012/10/marketing-a-new-dental-practice/
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Friday, October 26, 2012
A Patient Complaint is a Gift…Thanks
Why Do Patients Complain? Studies suggest that only 4% of patients will complain, and 96% of patients may never tell you if there is a problem. Research suggests that unhappy patients don’t bother...
Source: http://blogohj.oralhealthjournal.com/uncategorized/a-patient-complaint-is-a-gift-thanks
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What Will You Do Without Dental Insurance?
Dental insurance is changing and within the next few years dental offices will not be allowed to accept assignment, even if they want to. Insurance companies want to deal with the subscriber only...
Source: http://blogohj.oralhealthjournal.com/uncategorized/what-will-you-do-without-dental-insurance
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Browning Smile Design Maintains High-Tech Dental Office
Dr. Brent Browning, Houston dentist, offers CEREC CAD/CAM technology in his office for improved dental care for his patients.
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New evaluation method for assessing toothpastes
There are various types of toothpaste available on the market. They come as pastes and gels, there are some that guard against tooth decay or protect teeth from acid attack, others that are designed for sensitive teeth. But which toothpastes clean well? Which preserve the tooth enamel? A new evaluation method sheds light on the subject.
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Thursday, October 25, 2012
User Experience, UX, in Dental Marketing
Mobile Sites for Dentists: Smart or Stupid?
I’ve taken the stance that mobile sites are unnecessary, and that dental marketing and website design companies push them as essential because consumers don’t know any better. In short, I think that dentists and other small business owners are being taken advantage of. After all, anyone can get a mobile version of a website for a few bucks a month! However, I asked myself, what brought me to my opinion, and how can I back it up with facts?
Just this morning, I found an article on the Mobile Marketer Daily website in which the VP at Forrester Research, Julie Ask, was interviewed on the subject of mobile websites. In short, she believes that businesses need to approach mobile marketing with a long-term, rather than short-term, plan. She says that businesses risk “fall[ing] short of consumer expectations.” The report suggests that businesses consider their customer experience strategy.
Interestingly, I’ve been reading up UX, which stands for user experience. I believe that Ms. Ask was making the point that the customer experience, or UX, is vital to mobile and web design.
What is UX?
Wikipedia says that UX is “the way a person feels about using a product, system or service.” It relates to the interaction of a human with technology. The UX for CEREC, for example, involves how a dentist feels about that system from a functional standpoint, as well as the emotional reactions of using the technology. If the dentist is frustrated by part of the experience of using CEREC, the UX is poor. If the dentist finds CEREC very user friendly, the UX was good – maybe great. UX also comes into play with websites. How do your potential patients feel about the usability of your website? Can they find what they’re looking for quickly? Are they served by the design, layout, and content, or are they left frustrated and dissatisfied?
My Beef with UX for Mobile Dental Websites
All of the mobile dental websites I’ve experienced feature a few buttons that allow me to view certain pages of the website, usually a contact page, an about page, and a service page. It’s bare bones. If I’m on my tablet, I am looking for more, and I’d rather see the full site, as long as it satisfies my questions as a consumer. If I’m on my phone, the only reason I’d look for a dentist is because of an emergency or to find contact information. I would not seriously shop for a dentist on my phone. Would you? Do you shop for your family physician on your iPhone?
I believe that people look for retailers on their mobile devices, but most people do not search for service providers. Dining requires a one-time investment, for the most part under $100. At a dentist’s office, patients spend thousands of dollars. It’s just logical that the consumer take more time and do more research if he/she is going to spend more money.
The nature of dental marketing is such that, a bare-bones version of a dentist’s website does not serve the consumer. So, what would serve the consumer? Good question!
Mobile Websites that Work for Dental Patients
At MDPM, I’m working with our development team, exploring the currently available ways to modify a dental website so that, on a tablet or phone, it renders the most important features for the end user. Big images, elements of motion, and popups that do not work well on mobile devices can be funneled out, so that the mobile version of the dentist’s website offers a great UX – user experience.
I believe that dental website companies are not taking the end user into consideration, primarily because they focus on building, rather than marketing. At MDPM, we focus on marketing – which means getting new patients into our client dentist’s offices. We focus on serving the end user, the consumer, the potential dental patient, so that he/she is pleased with the UX of our client dentists’ websites, blogs, mobile sites, and social profiles.
Get Help from Dental Marketing Consultants
If your dental practice needs guidance on marketing, call Modern Dental Practice Marketing today. We remain on the forefront of marketing tools that benefit dentists, rather than chasing shiny objects or following our competitors. We are independent thinkers who use logic and information to make wise decisions that benefit our client dentists’ marketing plans. Call 972-781-8861 or email info@moderndentalmarketing.com today for your consultation.
Related posts:
- The Dentists’ Guide to Understanding Internet User Behavior
- Common Questions about Modern Dental Practice Marketing
- Dental Marketing: Managing Your Web Presence
Source: http://moderndentalmarketing.com/2012/10/ux-in-dental-mobile-websites/
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Acworth Dentist Provides Online Appointment Scheduling
Dr. Steve Hahn is happy to be offering an easy to use online appointment request form on his practice's website.
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Effect of one–step polishing system on the color stability of nanocomposites
The immersion time was a significant factor in the discoloration of the nanocomposites. The effect of three one-step polishing systems on the color stability was also significant. The color change values of the materials cured against Mylar strips were the greatest. The lowest mean color change values were from the Occlubrush polished groups. The effect of the three different types of nanocomposite on the color change was significant. The highest color change values were with Tetric EvoCeram groups. The lowest color change values were with Herculite Précis groups.
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Oral Health: Helping to Minimize Other Health Risks
By Charles W. Martin, DDS Periodontal Link to Disease Since 2006 there’s been an increased focus on the links between periodontal inflammation and other diseases like diabetes, cancer, kidney disease, lung disease, obesity, osteoporosis, ulcers and arthritis. Granted, there was a lot of research and focus on oral health and systemic disease links going on [...]
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Wednesday, October 24, 2012
Your Richmond Dentist Discusses Sleep Apnea’s Double Impact on Stroke
Although science has known for some time that obstructive sleep apnea (OSA) increases a person’s chance of having a stroke, new research indicates that OSA presents a serious complication after an individual has suffered a stroke. Obstructive Sleep Apnea (OSA) OSA is a disorder that causes soft tissues in the throat to collapse and block [...]
Source: http://www.richmondsmilecenter.com/blog/2012/10/23/sleep-apneas-double-impact-on-stroke/
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Hypnotherapy Helps Fight Breast Cancer!
Dr. Steven Roth sees dramatic healing effects of hypnosis treatment in cancer patients.
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Keep smiling: Collagen matrix promotes gum healing around exposed roots
Receding gums often result in tooth sensitivity and can lead to decay of the root and persistent inflammation of the gum. New research demonstrates that a novel method using bovine collagen is able to enhance gum healing. This resulted in thicker margins around the tooth and, in over half the cases, complete coverage of exposed roots.
Movember: A personal campaign to change the face of men’s health – The Express Times – LehighValleyLive.com
The Express Times - LehighValleyLive.comMovember: A personal campaign to change the face of men's healthThe Express Times - LehighValleyLive.comI refer, of course, to my mustache. And your health. For years, the Movember movement has able-haired me...
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Going To The Dentist Doesn’t Have To Be Scary!
Do you suffer from anxiety, tension or apprehension when you think about going to the dentist? Do you stay up the night before tossing and turning before a simple checkup or cleaning? Don’t worry, you aren’t alone. Millions of people (75% of people in America alone) suffer from anxiety before getting into the dentist chair. But, those days can now be over, with the help of Gentle Dental and Anxiety-Free Sedation Dentistry! 
There are varying degrees of anxiety-free medication available and after consultation, you and your Gentle Dental dentist will choose the one most appropriate for you. It can be as simple as taking a pill where you’ll be conscious and responsive throughout the procedure. During the procedure though, you’ll remain in a deeply relaxed state, so you won’t be nervous or fidgety. You’ll experience no discomfort or anxiety and more importantly won’t be aware of sounds or smells around you, including any drill noises. Other forms of receiving sedation include intravenous, inhalation, intramuscular or submucosal.
No matter how it is received, you will feel like you are floating on air and as if you were getting a spa treatment. Plus, you won’t remember a thing and it’ll only feel like only a few minutes have passed. You will feel so good, you will ask the dentist how quickly you can come back!
Sedation dentistry is available in all 21 South Florida, Gentle Dental locations. To make a relaxing appointment for you or your loved one, call 1-888-513-7436.
Like us on Facebook – http://www.facebook.com/GentledentalFL
Follow us on Twitter – http://twitter.com/MyGentleDental
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Tuesday, October 23, 2012
Settlement proposed to broaden Medicare coverage – Los Angeles Times
Los Angeles TimesSettlement proposed to broaden Medicare coverageLos Angeles TimesRep. Joe Courtney (D-Conn.) in 2006 with state Sen. Edith Prague and Judith Stein, right, of the Center for Medicare Advocacy. Courtney and Stein have both worked to prov...
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UK charity asks website visitors to analyze tumors – USA TODAY
Irish IndependentUK charity asks website visitors to analyze tumorsUSA TODAYA group is asking volunteers to look through pictures of breast cancer cells and help categorize them. Story Highlights. Site seeks volunteers to look at tumor photos; Site vis...
Source: http://www.247healthnews.net/2012/10/uk-charity-asks-website-visitors-to-analyze-tumors-usa-today/
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In the mouth, smoking zaps healthy bacteria
According to a new study, smoking causes the body to turn against its own helpful bacteria, leaving smokers more vulnerable to disease.
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What You Need To Know About Kid Orthodontics
Getting braces for your kids is something very common these days for parents all over. But you may ask, when is the best time to get these amazing devices that will make your kids teeth look pearly white, straight and extremely healthy?
The answer to this question is usually sooner rather then later. That is because a child’s bone structure is extremely adaptable meaning braces on kids can work wonders in a relatively short timeframe. The ideal age for a child to be fit with braces is around the age of 7.
The most popular types of braces for children are the ones made with metal as they are the most effective in helping teeth align correctly. Metallic orthodontic braces for kids are customizable, and if they want to, there can be added ligature bands that make their smile very colorful.
If your child is bit older, and they definitely refuse the idea of wearing the traditional metallic braces, there is also the option of lingual orthodontic braces for them. This type of system is where the device is fixed on the interior part of the teeth and less noticeable to everyone else.
Gentle Dental features six state of the art orthodontic facilities throughout South Florida so you don’t have to travel far for your kids to get the great smile they deserve! Make an appointment today by calling 1-888-513-7436 and visit our Facebook page to play our Pediatric Dentistry Trivia Game Contest where you can win a $10 Publix Gift Card!
Like us on Facebook – http://www.facebook.com/GentledentalFL
Follow us on Twitter – http://twitter.com/MyGentleDental
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NHS phone app that features extraordinarily explicit sex tips for children as … – Daily Mail
Daily MailNHS phone app that features extraordinarily explicit sex tips for children as ...Daily MailThe app also lets children identify their nearest sexual health clinics and provides a print out slip detailing their problems and suspected STIs they ...
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